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Alimentec 2024, promotes the growth of the food, beverage and HORECA sector in Colombia

Under the concept, “The Future of Food in Latin America and the Caribbean”, the Alimentec fair will open its doors in Corferias from June 18 to 21, seeking to consolidate an important impact on the national economy and the food, beverage and the HORECA sector, to the extent that the event finds a fertile field for doing business in the national territory.

Alimentec, in this 12th edition, hopes to generate a positive impact on the food industry and also on the national economy; This is thanks to the extensive commercial exhibition that will be held by 500 exhibitors, who bring innovations in food, beverages, and equipment, generating business opportunities in the national and international market. 

Colombia scenario for business 

Alimentec, organized by Corferias and Koelnmesse, will be celebrating its 25 years, consolidating a successful trajectory, taking place in Colombia, the third largest economy in Latin America, being an ideal space for business, with a promising market with 48.5 million people, a growing middle class.

In summary, it can be highlighted that Colombia brings together the HORECA sector of the Andean Region, emerging as one of the largest pantries in the world and headquarters of the most important food processing hubs. In turn, the nation has more than 16 trade agreements, which include the United States and the European Union, making it an ideal export and trade platform. 

Likewise, Colombia's geographical location is privileged and perfect for the projects of international companies that come to do business in Alimentec, since from here they can access a broader market in the Americas; From Colombia, privileged logistical procedures can be carried out between countries, allowing both short delivery times and competitive freight costs. 

This is what Doris Chingaté Vega - Project Manager at Corferias says: “Colombia is a dynamic and diverse business scenario in Latin America. Its strategic location, varied natural resources and qualified workforce make it attractive for investing and developing commercial projects.” 

Strengths of the fair 

On the other hand, the fair that brings together companies from the food sector, suppliers, distributors and professionals in the area, generating business opportunities, networking and exhibition of innovative products and technologies, also has strengths that will allow a positive impact that contributes to dynamism. of the Colombian food sector: 

• Business: during the fair, numerous commercial agreements, distribution contracts and direct sales are expected to be concluded between exhibiting companies and national and international buyers. This will boost the growth of participating companies and contributes to the dynamism of the Colombian food sector. 

• Internationalization: the presence of international buyers and visitors at the fair will help strengthen Colombia's commercial ties with other countries, facilitating the export of Colombian products and promoting the country's image as an important player in the global food and beverage market. 

• Promotion and visibility: the Alimentec Fair provides an important platform for companies to exhibit their products, launch new lines, carry out demonstrations and promotions, and strengthen their brand and presence in the market. This increases the visibility of companies both nationally and internationally, which can translate into increased demand and sales in the long term.